By Qianna Smith
POSTED July 8, 2010
DESIGNER NEWS Gets a Fashion Forward Makeover
Designer Rebecca Taylor is re-launching her website TODAY with a
haute new, fresh look!  Upon your first click, you'll notice is now decorated in a palette of white, gray,
black and pink hues. Fun, fab new features on the site include the
ability to purchase electronic gift cards, updated display
mechanisms and store locator tools, and a “real-time availability”
function allowing shoppers to see how many items are left in a
specific color and size.

The site now also offers a wish-list function and the new “Women in
Rebecca Taylor” press room, which features editorial coverage and
celebrities in Rebecca Taylor designs, giving costumers the option
to shop the celeb looks they love.

To celebrate the re-launch, the New York based designer teamed up
with Rockville Creative and Worktable NYC to creat a short film that's
whimsical and dreamlike as her collection. Catch a glimpse of the
video on the home page of starring model Kristy

“And above all, watch with glittering eyes the whole world around you
because the greatest secrets are always hidden in the most unlikely
places. Those who don’t believe in magic will never find it,” said
Roald Dahl, the opening quote from Taylors dreamy brand video.