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Target took over The Standard, New York to create a
brilliant, larger-than-life fashion show where the mass-
market retailer debuted the Target Fall 2010 collections
including Tucker for Target (women’s apparel), Mulberry for
Target (handbags) and John Derian for Target (home
décor). Part fashion show, part light show, the Target
Fashion Spectacular brought the southern façade of The
Standard, New York alive. In 155 rooms, 66 dancers
dressed in the latest styles performed dazzling
choreography synchronized with fast-paced lighting patterns
set to an original music score. A simultaneous presentation
took place at the street level where models wearing 25 of
the hottest looks from the fall Target lineup appeared in a
nine-room replica stage that mirrors the windows of the
hotel. Guests outside of New York were able to experience
this one-of-a kind event via a live-streaming broadcast at
Target’s Facebook page: Target.com/spectacular.
The unique collaboration between Target and The
Standard, New York represents the partnership between
two iconic brands, both committed to superior design and
great value.
“Target wanted to capture the excitement of our affordable
fall fashion collections in a way that no one has seen
before,” says Trish Adams, senior vice president, Target.
The Target Kaleidoscopic Fashion Spectacular featured
fashion-forward, on-trend looks from men’s and women’s
collections from Target brands Mossimo® , Merona®,
Converse® One Star®, Xhilaration®, Pure Energy and Liz
Lange for Target® as well as accessories.
Fashion's finest were on the scene to take in the runway
spectacular equipped with binoculars and all including
“Project Runway” guest judge Nina Garcia, 30 Rock’s
Katrina Bowden, designer Maria Cornejo and VH1’s reality
star designer Indashio.
brilliant, larger-than-life fashion show where the mass-
market retailer debuted the Target Fall 2010 collections
including Tucker for Target (women’s apparel), Mulberry for
Target (handbags) and John Derian for Target (home
décor). Part fashion show, part light show, the Target
Fashion Spectacular brought the southern façade of The
Standard, New York alive. In 155 rooms, 66 dancers
dressed in the latest styles performed dazzling
choreography synchronized with fast-paced lighting patterns
set to an original music score. A simultaneous presentation
took place at the street level where models wearing 25 of
the hottest looks from the fall Target lineup appeared in a
nine-room replica stage that mirrors the windows of the
hotel. Guests outside of New York were able to experience
this one-of-a kind event via a live-streaming broadcast at
Target’s Facebook page: Target.com/spectacular.
The unique collaboration between Target and The
Standard, New York represents the partnership between
two iconic brands, both committed to superior design and
great value.
“Target wanted to capture the excitement of our affordable
fall fashion collections in a way that no one has seen
before,” says Trish Adams, senior vice president, Target.
The Target Kaleidoscopic Fashion Spectacular featured
fashion-forward, on-trend looks from men’s and women’s
collections from Target brands Mossimo® , Merona®,
Converse® One Star®, Xhilaration®, Pure Energy and Liz
Lange for Target® as well as accessories.
Fashion's finest were on the scene to take in the runway
spectacular equipped with binoculars and all including
“Project Runway” guest judge Nina Garcia, 30 Rock’s
Katrina Bowden, designer Maria Cornejo and VH1’s reality
star designer Indashio.
By Qianna Smith
POSTED August 19, 2010
IN THE MARKET
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Target Lights Up NYC with Kaleidoscopic Fashion Spectacular
Photo Credit: Fernando Colon
