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IMG announced plans for its first season of Mercedes-Benz Fashion Week in Lincoln Center’s Damrosch Park at a fashion industry briefing supported
by The City of New York, Lincoln Center and the Council of Fashion Designers of America. The move to Lincoln Center has allowed IMG Fashion to unveil
event upgrades such as modernized production capabilities for designers, digital services concurrent with the advanced needs of the 21st century, better
accessibility for attendees through both public and private transportation, and great resources/facilities on-site and in the surrounding areas.
by The City of New York, Lincoln Center and the Council of Fashion Designers of America. The move to Lincoln Center has allowed IMG Fashion to unveil
event upgrades such as modernized production capabilities for designers, digital services concurrent with the advanced needs of the 21st century, better
accessibility for attendees through both public and private transportation, and great resources/facilities on-site and in the surrounding areas.
By Qianna Smith
POSTED May 7, 2010
FASHION WEEK
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The move to Lincoln Center comes after extensive work between City Hall, Lincoln Center, the New York City Department of Parks and Recreation, New York City Economic Development
Corporation (NYCEDC), IMG and the Council of Fashion Designers of America.
“This is a very exciting day for us,” says Peter Levy, senior vice president and managing director of IMG Fashion Worldwide. “The move has allowed IMG to reinvent and improve so many
aspects of Mercedes-Benz Fashion Week as well as develop a stronger link to the surrounding facilities and spaces available at Lincoln Center and the neighborhood. This is the first
season in what we are confident will be a long run at Lincoln Center.”
Mercedes-Benz Fashion Week at Lincoln Center, which will be held September 9 through 16, will implement a number of technical enhancements to adjust with the changing needs of the
fashion community. These upgrades include: a gracious lobby to better accommodate designer guests, press and industry professionals; modified runway theaters and modular designer
spaces that support advanced production capabilities; expanded lighting and digital design resources; new décor and increased venue/runway sizes and seating enhancements. The event
will continue to host three runway venues, and has added a fourth presentation space for designer presentations, industry forums, press conferences and other activities. The venue cost to
each designer will remain the same as in previous seasons of Mercedes-Benz Fashion Week. “We look forward to providing the fashion industry with one central location for activities in
and around the tents. In addition, we plan to welcome consumers with a dynamic array of opportunities to engage with the art of fashion,” says Stephanie Winston Wolkoff, director of
fashion, Lincoln Center.
Corporation (NYCEDC), IMG and the Council of Fashion Designers of America.
“This is a very exciting day for us,” says Peter Levy, senior vice president and managing director of IMG Fashion Worldwide. “The move has allowed IMG to reinvent and improve so many
aspects of Mercedes-Benz Fashion Week as well as develop a stronger link to the surrounding facilities and spaces available at Lincoln Center and the neighborhood. This is the first
season in what we are confident will be a long run at Lincoln Center.”
Mercedes-Benz Fashion Week at Lincoln Center, which will be held September 9 through 16, will implement a number of technical enhancements to adjust with the changing needs of the
fashion community. These upgrades include: a gracious lobby to better accommodate designer guests, press and industry professionals; modified runway theaters and modular designer
spaces that support advanced production capabilities; expanded lighting and digital design resources; new décor and increased venue/runway sizes and seating enhancements. The event
will continue to host three runway venues, and has added a fourth presentation space for designer presentations, industry forums, press conferences and other activities. The venue cost to
each designer will remain the same as in previous seasons of Mercedes-Benz Fashion Week. “We look forward to providing the fashion industry with one central location for activities in
and around the tents. In addition, we plan to welcome consumers with a dynamic array of opportunities to engage with the art of fashion,” says Stephanie Winston Wolkoff, director of
fashion, Lincoln Center.
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IMG to Reinvent & Improve Mercedes-Benz
Fashion Week New York at Lincoln Center
Fashion Week New York at Lincoln Center