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Ann Taylor has announced that Heidi Klum will return as the face of the Ann Taylor’s Holiday 2010 advertising campaign following the success of the 2009
campaign. The collection is inspired by chic nights in the city and consists of a wide selection of perfect party dresses, holiday gifts, a growing
accessories collection and the iconic Ann Taylor leopard print updated to a snow leopard print to create the perfect, festive holiday party look.
Shot by cutting edge photographer Rankin, the Holiday advertising campaign captures the spirit of the collection and the modern and glamorous direction
of the brand. Klum embodies the Ann Taylor woman with strength, confidence and versatility, as demonstrated on the set of “Project Runway” and her
dedication to her family. The ads feature Heidi Klum in stylish, timeless pieces including layering pieces in luxurious cashmere, dramatic faux fur and
dazzling jewelry.
“I love dressing up! If you're going to a party, why not make the most of it? This new collection is all about luxurious fabric, really great styles and fun
accessories. More is more...so have some fun with it!” exclaims Klum.
While creative director Lisa Axelson has been at the helm of Ann Taylor’s design team, the brand has attracted many new fans including such celebrated
style icons as Naomi Watts, Rachel Bilson, Christina Hendricks, Halle Berry, Ashley Greene, Kelly Rutherford, Olivia Palermo, Vanessa Williams,
Katharine McPhee and Joy Bryant.
campaign. The collection is inspired by chic nights in the city and consists of a wide selection of perfect party dresses, holiday gifts, a growing
accessories collection and the iconic Ann Taylor leopard print updated to a snow leopard print to create the perfect, festive holiday party look.
Shot by cutting edge photographer Rankin, the Holiday advertising campaign captures the spirit of the collection and the modern and glamorous direction
of the brand. Klum embodies the Ann Taylor woman with strength, confidence and versatility, as demonstrated on the set of “Project Runway” and her
dedication to her family. The ads feature Heidi Klum in stylish, timeless pieces including layering pieces in luxurious cashmere, dramatic faux fur and
dazzling jewelry.
“I love dressing up! If you're going to a party, why not make the most of it? This new collection is all about luxurious fabric, really great styles and fun
accessories. More is more...so have some fun with it!” exclaims Klum.
While creative director Lisa Axelson has been at the helm of Ann Taylor’s design team, the brand has attracted many new fans including such celebrated
style icons as Naomi Watts, Rachel Bilson, Christina Hendricks, Halle Berry, Ashley Greene, Kelly Rutherford, Olivia Palermo, Vanessa Williams,
Katharine McPhee and Joy Bryant.
By Lisa Hart
POSTED November 2, 2010
IN THE MARKET
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Heidi Klum Returns as the Face of Ann Taylor's Holiday 2010 Campaign
Photo by Marion Curtis, courtesy of Ann Taylor
