By Qianna Smith
POSTED September 1, 2010
FASHION WEEK
Count Down to Fashion's Night Out: The Worlds Biggest
Night of Shopping Returns for a Second Season
From Brooklyn to Brazil, the fashion industry is revving up for the biggest fashion party in history, Fashion's Night Out (FNO). We're sharing the scoop on
four fab events you'll want to attend! For the Next 9 days leading up to FNO we will be posting news on the hautest festivities of the anticipated evening.
Fashion Q&A's FNO Shopping List: Where You Want to Shop & Be Seen
W Hotel Time Square - 1567 Broadway at 47th St
This season, W Hotels has enlisted renowned fashion illustrator Danny Roberts, of igor + andre fame, to create a limited-
edition canvas tote bag in honor of fashion’s biggest night. The only way for consumers to get one is to stop by W Hotels
The Store at W Times Square on Fashion’s Night Out from 5 to 8 PM.
Danny himself will be on hand to sign the bags of the first 100 customers who make a purchase at the store. He will also
be showcasing an exhibit of his favorite work in The Living Room bar of W Times Square that night. One lucky guest will
also be chosen to win a personal portrait sketched by Danny.
In addition, any shopper who comes to The Living Room of any W Hotel in New York with receipts totaling $250 or more
from their Fashion's Night Out shopping will receive a complimentary cocktail from W’s “Stylish SIPS” menu (featuring
cocktails inspired by fashion’s biggest names, including the Yves St. Germain, the Miu Mimosa, and the Proenza
Spritzer). And for fashionistas that need some R&R after a shopping extravaganza, bliss spa technicians will be on hand
to give guests complimentary “Credit Card Relief Hand Massages” at W Times Square and W New York.

AMEX Cardmembers-Only The Show & Panel Discussion - Alice Tully Hall at Lincoln Center
American Express is proud to present an exclusive Cardmember-Only Viewing Event and
Designer Discussion for Fashion’s Night Out: The Show, the first-ever Fashion’s Night Out
Runway Show and the largest public fashion show in New York City history. Cardmembers
can purchase tickets to this one-of-a-kind live-stream experience at Lincolncenter.org.
The exclusive event will take place at Alice Tully Hall on September 7 starting at 6 PM and
provide style savvy Cardmembers with another way to experience this memorable evening
and be part of the excitement at Lincoln Center. Prior to the start of the live viewing event,
Vogue’s European Editor at Large Hamish Bowles will moderate a special panel discussion
featuring top fashion designers Tory Burch and Alexander Wang, and Jenna Lyons. The
trio of industry-leading voices will offer their personal insights into the industry, discuss
upcoming trends and provide additional information around the evening’s unique runway
experience.
“We were thrilled that The Show sold out so quickly, but also wanted to do something for the
many people who were unable to get tickets,” says Anna Wintour, Vogue’s editor in chief. “I
think American Express has come up with a great concept for fashion lovers to experience
the show on the seventh.”
Featuring over 150 looks, the exclusive viewing event will offer Cardmembers a spectacular
vantage point to view the entire runway production on an entirely new level.


Kate Spade - 454 Broome Street
Join “Project Runway’s” Tim Gunn and Deborah Lloyd creative director of
Kate Spade New York at the Kate Spade Broome Street Shop at 7 PM to
celebrate Fashion’s Night Out. Gunn will be on the scene signing copies of
his newest book, “Gunn’s Golden Rules: Life’s Little Lessons for Making It
Work" and enjoy complimentary gin and tonics.



Express Soho - 545 Broadway
As Express celebrates its 30th anniversary, marking three decades of fashion heritage, the brand is hotter than ever. Join
Express for the launch of its first-ever fragrance, Love Express at the biggest shopping event of the year, Fashion's Night
Out. Dance the night away to the sounds of Love Express cover girl and supermodel Jessica Stam in the DJ booth (from
9:30pm – 10:30pm), sip on "Love Express" beverages, indulge in ice-cream cones and brownie pops and get pampered
from 7-9pm with complimentary manicures in custom Love Express hot pink polish exclusively for Fashion's Night Out.
If you're not sure what the future holds for your love life? Get a free tarot card reading from 9-11pm and shop your heart out
all night with $30 off each $90 purchase.