Stand Up To Cancer (SU2C) has announced that supermodel Heidi Klum is their
latest celebrity Ambassador. Klum will be featured in the new SU2C public service
announcement (PSA) that will appear in PEOPLE magazine’s World’s Most
Beautiful issue on newsstands. The "Project Runway" host brings her supermodel
glamour to the fight against cancer, posing in a grey SU2C sweatshirt in the PSA,
photographed by Rankin. Sweatshirts similar to the one worn by Klum are available
for purchase for $45 at Su2c.org, with net proceeds going directly to support
collaborative cancer research by multidisciplinary “Dream Teams” of scientists.
“If you don’t want to be OUT, you can be IN by joining me and the Stand Up to Cancer
movement in the fight against cancer. Let's all say Auf Wiedersehen to cancer
together!” says Klum.
The PSA’s message, “It’s Up2 All of Us to Stand Up To Cancer,” conveys the
importance of collaboration. With one in two men and one in three women in the U.S.
diagnosed with cancer in their lifetimes, the campaign calls on everyone to stand
together to change those dire odds.
“We’re deeply grateful for Heidi’s support,” notes Laura Ziskin, the Stand Up To
Cancer co-founder who produced SU2C's two major broadcast fundraising
specials. “We hope others will be inspired by Heidi to take a stand for their loved
ones and join the fight against cancer. Purchasing one of these sweatshirts is a very
simple way to do that, as all of the net proceeds go directly to fund research.”
Stand Up To Cancer's innovative approach to research is designed to eliminate
barriers that have traditionally inhibited creativity and collaboration by enabling the
best and brightest investigators from leading institutions across the country and
internationally to work together. Five SU2C collaborative "Dream Teams" are
pursuing the most promising research, accelerating the discovery of new therapies
for cancer patients and advancing efforts in cancer prevention research. Stand Up To
Cancer also awards Innovative Research Grants to individual investigators pursuing
high-risk, potentially high-reward cancer research.
By Lisa Hart
POSTED April 15, 2011
IN THE MARKET
Heidi Klum Strikes a Pose for New Stand Up To Cancer
Public Service Announcement