Perry Ellis Launches Dress Shirts with Office Makeover Contest
By Qianna Smith
POSTED April 17, 2011
DESIGNER NEWS & CONTEST
Perry Ellis is once again providing men with a complete dress-up wardrobe thanks to the relaunch of its dress shirt collection. To celebrate, the brand is partnering with GQ Advertising for an extensive social media and in-store campaign.
The initiative, hosted on Perry Ellis’ Facebook page and supported by Dillard’s Facebook page, will launch on Monday, April 4 with a customized tab dedicated to the art of wearing a great dress shirt. The tab will contain videos featuring GQ Executive Merchandising Stylist Brett Fahlgren who shares tips on wearing and styling dress shirts, as well as a makeover contest titled, “Upload to Upgrade.”
The contest kicked off on April 4 and lasts through Friday, April 22. The “Upload to Upgrade” contest encourages Perry Ellis Facebook fans to submit an image of themselves or any male in need of an updated corporate look. The winning guy will receive a makeover with Perry Ellis and Fahlgren in New York City.
The new Perry Ellis dress shirts relaunched at Lord & Taylor and Dillard’s stores nationwide.