Perry Ellis Launches Dress Shirts with Office Makeover Contest
By Qianna Smith
POSTED April 17, 2011
Perry Ellis is once again providing men with a complete dress-up wardrobe thanks to the relaunch of
its dress shirt collection. To celebrate, the brand is partnering with
GQ Advertising for an extensive
social media and in-store campaign.

The initiative, hosted on
Perry EllisFacebook page and supported by Dillard’s Facebook page, will
launch on Monday, April 4 with a customized tab dedicated to the art of wearing a great dress shirt.
The tab will contain videos featuring GQ Executive Merchandising Stylist Brett Fahlgren who shares
tips on wearing and styling dress shirts, as well as a makeover contest titled, “Upload to Upgrade.”

The contest kicked off on April 4 and lasts through Friday, April 22. The “
Upload to Upgrade” contest
encourages Perry Ellis Facebook fans to submit an image of themselves or any male in need of an
updated corporate look. The winning guy will receive a makeover with Perry Ellis and
Fahlgren in New
York City.

The new Perry Ellis dress shirts relaunched at
Lord & Taylor and Dillard’s stores nationwide.