By Qianna Smith
POSTED May 5, 2011
IN THE MARKET
FENDI Launches Made-to-Measure Fur
FENDI introduces the first ever Made-to-
Measure
fur experience in the US with
an exclusive opportunity to customize
and create your own
FENDI Fur
alongside
Roman Ateliers who are on
site between Wednesday,
May 4 to
Friday, May 6, 2011
in the flagship
boutique on 5th Avenue.
The store will also exhibit a rare
showing of unique and exotic FENDI
furs from the archive collection,
including limited edition pieces as well
as iconic furs from classic films. The
Made-to-Measure program is a
testament to FENDI’s core principle of
craftsmanship. Combining the
customization and handmade quality
experience, the client is invited to the
creation process, blurring the line
between designer and consumer.

FENDI, The legendary Roman leather
goods house founded in 1925 was
born with the establishment of the very
first handbag and fur workshop in
Rome, Italy. Since then, FENDI, now a
part of the LVMH luxury goods portfolio,
is known as the eternal symbol for
superior quality and directional product
categories, has kept its commitment to
delivering exceptional collections under
the design leadership of both
Karl Lagerfeld for Women’s ready-to-
wear and fur, and
Silvia Venturini for
Fendi accessories.