Giorgio Armani unveiled new images of Portuguese footballer Cristiano Ronaldo
appearing for the second season as the official worldwide testimonial for Emporio
Armani Underwear and Armani Jeans, coinciding with Autumn/Winter 2010-2011
advertising campaign. Ronaldo, the most expensive player in football history, is the
forward for Spanish club Real Madrid and serves as captain of the Portuguese
The advertising campaigns for both Emporio Armani Underwear and Armani Jeans,
were shot on location in Madrid, Spain and will roll out worldwide in July online and on
signature billboards in New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.
By Qianna Smith
POSTED June 16, 2010
Cristiano Ronaldo Seals Deal with
Emporio Armani Jeans & Underwear
for the Second Season
In addition to the outdoor and digital campaigns, September will see the release of “Cinema” an online commercial with
Ronaldo to showcase the collections.
An image from the Armani Jeans AW1011 advertising campaign featuring Ronaldo will be disclosed for the first time on Milan’s
billboard in Via Broletto on June 17.