Known for their plant-derived hair care, skin care, makeup, and
lifestyle products, Aveda, a global leader in corporate environmental
sustainability has announced that their campaign
Aveda CatWalks for Water’ will be returning to New York Fashion
Week for the sixth consecutive season. Partnering with the
New York
City Department of Environmental Protection (DEP), Aveda and the
DEP hope to engage the fashion community in eliminating waste
caused by plastic water bottles and will be providing free NYC water at
select Manhattan locations throughout Fall/Winter 2010 Fashion Week.

The goal of ‘Aveda CatWalks for Water’ is to inspire action and
awareness regarding clean water issues.
ORGANIC by John Patrick,
Jason Wu, Christian Siriano, Sophie Théallet, and Rodarte will be
collaborating with Aveda to reduce the environmental impact of their
shows by taking the following four steps:

Replace bottled water with New York City tap water. Aveda will
provide limited edition EarthLust water bottles backstage,
featuring the signatures of each of its partnering designers.  
Eliminate the use of fur in shows and in all retail iterations.
Serve organic or locally-sourced food to models, stylists,
makeup artists, and production staff backstage. Food provided
by Aveda.
Print all show invitations and programs on paper that is at least
20% post-consumer recycled.
'Aveda CatWalks for Water’ Returns to
New York Fashion Week for the 6th Season
By Qianna Smith
POSTED January 27, 2010
“New York City possesses one of the greatest metropolitan water supply systems in the world,” says Caswell F. Holloway,
Commissioner of the New York City Department of Environmental Protection.   “We are thrilled to partner with Aveda, an
environmental leader, in encouraging New Yorkers and visitors to take advantage of this invaluable resource during Fashion
Week—while doing something good for the environment.”    
Backstage with Aveda at New York Fashion Week