Trousers London & MATH Collective Join Forces at
Covent Garden's Hospital Club for Fall/Winter 2011
By Alexander Patino
POSTED February 21, 2011
Hot off of their collaboration
with Matthew Williamson,
Trousers London serves up
some truly original takes on
classic denim, while MATH
Collective proves it has a lot to
learn in the ways of artistic
showmanship.

Trousers London and MATH
Collective are both members of
Covent Garden's
The Hospital
Club
- a creative hub where
artists can work, commune and
share their art. Naturally, both
brands chose their beloved club
to present their respective Fall
2011 collections. Taking heed of
the club's artiste-brotherhood
shtick, both brands ended up
joining forces for this season,
presenting their collections
together, one right after the
other. Not long before the dual
show began,
Janice Dickinson
walked into the room with her
entourage in hot pursuit. Just
moments before, we had
interviewed the incomparable
Twiggy herself at Bora Aksu's
runway show at Somerset
House. It was a legendary
model kind of night.
Trousers London, hot off of their wonderful menswear collaboration with Matthew Williamson, started things off with their staple "denim architecture." There weren't any of the charming
pastels in pistachio, indigo or blush pink that they used for Williamson's debut with menswear, but when the first model set foot on the catwalk, it was clear - even to those who had never
been acquainted with the line - that these guys are up to something special
with something so classic. The British analogue to
GStar RAW sent down a
fleet of jeans with the most charming and unique touches - some
juxtapositions that work so well, it's a wonder that more designers don't have
as much fun with the fabric as the Trousers London team does. A pair of royal
blue denim jeans came embellished with a rich brown leather trimming on all
of the pockets. Another pair of dark denim jeans came with zippers along the
sides of both legs. The same effect was carried over onto another dark set,
only the sides didn't carry zippers, but were lined with tuxedo silk. And lest the
attendees forget that they were at London Fashion Week, a white shirt came
with a silk screen printing of none other than Big Ben himself - going all around
the collar, which created a pseudo solar-ray effect. It was hard not to be
charmed.

And then there's
MATH Collective. There was a great flowy boyfriend shirt with
leather sleeves. Alright, moving on: There was another fantastic brown leather
jacket in the small capsule collection, but it jarred so heavily with what had
come before it that it was hard to imagine that lovely piece belonging to the
same customer. There is yet another issue that has to be raised: The truth is
that a model can make or break a show. There's a reason why designers even
bother with the casting process in the first place. In MATH Collective's case -
there were a handful of models that bombed. If the last thing they're doing is
selling the clothes - well then, where does that leave everyone of us, the
supposed consumer? The answer is - we're not going to want it. Maybe Dickinson, in all her bombast and no-nonsense approach to ... everything - should've put her foot down, made those
girls get off the runway and shown those models what it's like to sell a garment.
Photo Credit: Vincent Cui