Written by Alexander Patino & Images by Fernando Colon
Satu (right) and Celeste Greenberg (left), the dynamic design team behind the slightly eponymous Tuleste Market line, have
plenty of reasons to celebrate this New Year.
Hailing from Seiad Valley, at the very tip-tops of California, where according to Satu, "fashion wasn't a priority for most people," the
ladies of Tuleste Market set out to gain a sound sartorial education wherever they could get it. Years of scouring thrift stores not
only for good finds, but for pieces they can editorialize for the modern girl, the ladies of Tuleste not only became fashionable
women in their own right, but from their own personal love and respect for fashion and accessories, became two of New York
City's favorite go-to girls. As most people know, becoming a fashion authority is no easy task, but for the sisters behind Tuleste
Market, it was just a matter of following that old Transcendental maxim, of listening to the sound of their own iron string. Keeping
true to their own fashionable dictums has led them to develop not only an absolutely drool-worthy showroom replete with exquisite
vintage garments that fashion editors and designers alike rummage for a healthy dose of inspiration, but their own vintage-tinged
line of jewelry all their own.
Three years later, Tuleste Market designs are now available in over 100 stores, including Henri Bendel, Alice + Olivia and
ShopBop.com. Their pieces have rocked the runway, having been featured in Derek Lam's Resort 2010 presentation and
look-book; they've graced the pages of Elle, W, WWD and Numero Japan and have been seen on high-profile celebrities like
Rihanna, Kim and Khloe Kardashian, Paris Hilton and Kelis, just to name a few. Sounds like they've done great for themselves.
So what's the cause for celebration? TulesteMarket.com, the nexus for anything and everything Tuleste, has just launched,
complete with collections, old and new and with designs not available anywhere else. Tuleste necklaces and belts, earrings, pins
and rings, bracelets and anklets are now available for all to view and purchase. Even the duo's next fashionable foray, the Tuleste
shoe collection, is up on display for shoppers to peruse before they debut next February. It was long overdue, but the whole
Tuleste Market universe is now at your fingertips.
of Glitz and
The lovely ladies of Tuleste recently welcomed me to their Gramercy showroom, a real artists' den brimming with dozens of lucite cases full of gorgeous jewelry, racks and racks of vintage
clothes, the latest Hot Chip track playing on the speakers, where at any moment another curious editor might be ringing their bell, hoping to get a look at their vast collection of clothes,
jewelry or just coming by for a bit of fashionable advice. These girls have their fingers on the pulse of one of fashion's favorite pastimes: Vintage shopping. So we asked the experts on how
what constitutes real vintage, got a look at some of their favorite vintage buys throughout the years and got the skinny on how to rework your golden finds to suit the fashionable you for
today's trends. We also couldn't leave without finding out what's in store at Tuleste Market, how they collaborate on their jewelry line and all the golden treasures to be found in their newly
launched site. "My fashion debut was in the 70s with a neon pink Esprit top with neon green writing matched with one neon pink glove and a neon green glove," remarked Satu, with her
engaging, spritely air. From the looks of things, we're happy to report that for the girls of Tuleste Market, those days are long, long gone.
|EDITOR'S PICKS | SHOP TULESTE MARKET
Fashion Q&A gets up close and personal with the duo behind Tuleste Market at their Gramercy Park showroom in New York
FASHION Q&A: What would you say are the sartorial differences between just an old piece of clothing
and a legitimate vintage piece?
SATU GREENBERG: We're not so much into buying designer vintage, per se. There are things that we find
that happen to be a designer brand sometimes and that's just an added bonus, but we're always shopping
for things that are older that in some way catch our eye that we feel we can modernize.
CELESTE GREENBERG: And the key thing for me when I'm vintage shopping are fabrics. You might see an
amazing print, but then you touch it and it's a whole different story. That's when you realize, "Oh. I just don't
want this on my body." And not to fully discount polyester, because some polyester is amazing.
FQA: I understand you two took a cross-country road trip in search of America's best vintage.
SATU: Celeste flew out to meet me in Los Angeles and we drove the southern route. We went through
Arizona, Texas, Louisiana and then drove up from there. We wanted to build our jewelry archive, which was
the goal of the trip. We only had eight or nine days, so it was a very fast and furious trip.
FQA: You two have such a fever for fashion. How did you choose to hone in on jewelry to start off your
CELESTE: We thought we would open a store of reworked vintage, but we didn't have that much capital to
start anything. It was an evolution. We were renting pieces to creative directors and other designers for them
to use for inspiration.
FQA: But these are pieces that you had bought yourself, right?
CELESTE: Yeah that we had bought and collected basically. And through them we ended up
meeting a manufacturer. The jewelry was a great way to start. Eventually the market part of our
business will expand. We're doing shoes for next season and shoes and handbags for
fall/winter. After that we hope to repeat the same progression with pieces for men.
FQA: How would you characterize the sensibility of your jewelry designs?
CELESTE: Well the great thing about our collection, if you ask me, is that it is not so specific. We
have many different types of looks. There's something for everyone in the collection. If you're
feeling more conservative, preppy or bohemian. And it's not just about matching the jewelry with
your own style sensibility. I mean that a 15 year old girl can wear a piece that a 65 year old
woman can wear and just don it on in her own way. It has a lot of versatility. For us the jewelry
was a great way to start because its seasonal and we come out with something every season,
but there's also no real sizing, besides rings. You know you're not going to get stuck with all
these different sizes of pieces like you would if you were designing garments.
FQA: How do you approach each new batch of seasonal sample pieces to produce?
CELESTE: It happens very organically. This past season I started thinking of all these cool
marbles we used to play with as kids. I had some here in the showroom and then I went on
Ebay and searched for all kinds of interesting takes on marbles. Then from that we started
playing around with some of our existing layouts and added new elements. We would find a
marble and make our choices, whether we wanted them translucent, or real marble, tiger eye or
FQA: Would you say that you would wear every piece you design?
SATU: I'm actually wearing our small hammered square necklace today that's from our first
collection. This is a piece a rocker chick would wear and also a conservative Upper East Side
woman would wear too. It's a very interesting crossover.