By Qianna Smith
Just close your eyes for one moment and imagine feeling something so soft,
so pure and delicate to the touch. Now get ready to fix your eyes on
WUNDERVOLL (German for wonderful), a newly launched luxurious intimate
apparel line based in Berlin, Germany. Founded by Matthias Jaschke,
WUNDERVOLL is simply chic. This fresh brand needs no bells or whistles or
fancy frills because what makes WUNDERVOLL stand out amongst others is
the collections minimalist designs that manifest a new type of sex appeal for
the modern woman, who is not defined by how she looks, but how she feels
and lives. Sexiness is a state of mind and the WUNDERVOLL woman knows
she looks sexy, feminine and comfortable in everything she wears, including in
The WUNDERVOLL consists of panties, bras, briefs, tees, boy shorts and
lounge pants that are all made from the finest silk jersey material with French
seams, darling enamel logo tags and inside contrasted quilting. The editorial
team at FashionQandA.com can’t rave enough about this exciting line that we
stumbled upon at the PREMIUM Exhibition held during Berlin Fashion Week in
July 2008. We are pleased to present you a little one-on-one with Jaschke,
WUNDERVOLL designer and founder.
FQA: What feminine qualities does WUNDERVOLL
MATTHIAS: We make WUNDERVOLL for women who
are sophisticated, but not too perfect and
unapproachable. We paid great attention to selecting
a material that reflects the natural self-confidence of
the women we imagine to wear WUNDERVOLL
FQA: As a designer, what attracted you to the craft
of lingerie? What is your design background and
MATTHIAS: In 1947 my grandparents launched a
laundry factory which now provides the expertise and
valuable background for WUNDERVOLL. After getting
my master’s degree in marketing in 2003 and
working as a product manager for some years, I
decided to create a new label where I combine the
reliable quality of my family business with Berlin
fashion design. I felt that there is a need for a lingerie
label that fulfils the requirements of fashion-oriented
women with very high quality demands. This vision
was transformed into the WUNDERVOLL collection by
my design- and product team, led by designer Luise
FQA: What physical features of a woman do you feel
your line aims to enhance, and how? What specific
items in your Fall collection do you feel your clients
or potential clients will gravitate to?
MATTHIAS: WUNDERVOLL aims to envelope the
body without constricting it, combining a sexy style
with comfortable wearing. Our 'Boogie Briefs', with its
higher waistline, reflects this philosophy - it plays with
stylistic elements from the 50s/60s without using
constricting corsage materials.
FQA: Many women spend countless hours primping
and priming to look and feel sexy. What advice do
you have for women in terms of cultivating a
personal lingerie style?
MATTHIAS: In my opinion a woman is most sexy if
she acts unintentional. Authentic and relaxed women
have a genuine sex appeal, thus a personal lingerie
style should result from a woman’s personal liking
and not from outside expectations.
practicality. Today modern lingerie typically falls into
one of two categories: undergarments designed for
functionality and modesty (slips, camisoles, sports
bras, t-shirt bras, etc.), or lingerie that is more
romantic consisting of garments that are typically
worn in the bedroom and designed for show. In what
category would you classify WUNDERVOLL, if any, or
do you believe the line stands alone?
MATTHIAS: The fact that lingerie usually gets classified
into comfort or aesthetics is one reason why I started
WUNDERVOLL. I always wanted to make underwear
that is both high quality and comfortable while still
remaining very feminine and sexy.
FQA: The ‘Boogie Briefs’ from your Fall collection are
so delicate and sensual, and were inspired by style
elements of the 1950s and 1960s. What famed
woman from that time could you see as the face of
WUNDERVOLL and why?
MATTHIAS: Audrey Hepburn would definitely be a good
choice. The actress was famous for her sophisticated
FQA: When you’re not designing pretty panties and
beautiful briefs, where do you go in Berlin to relax
from a hard day at work?
MATTHIAS: The best place to relax from a hard day of
work is the beautiful roof garden on top of the house
where I have my flat. Apart from that, I love to meet
friends for a drink in one of the plenty bars in my
FQA: What does the future hold for WUNDERVOLL?
MATTHIAS: I am looking forward to the launch of
WUNDERVOLL in the United States this September -
with Williamson Showroom I found a first class
representative for the US. The very positive feedback
from the US took me by surprise and I feel very
FASHION Q&A: You launched
WUNDERVOLL in January 2008.
How long did it take you to
develop the collection and what
to do hope to achieve as a brand?
MATTHIAS JASCHKE: It took me
nearly one and a half years from
finding the team of specialists in
fashion design, brand,
communication, sales and pattern
making to the launch of
WUNDERVOLL. Forming the first
idea into a clear and precise
concept took us quite long, but we
didn’t want to start with the
collection before we really knew
where we want to go. Due to our very delicate material and the detailed
workmanship, the development of the collection was very time and resource
underwear that is extraordinary but not decorated.
FQA: When someone hears or reads the word WUNDERVOLL, what do you
hope comes to mind?
MATTHIAS: The word “Wundervoll” (German for wonderful) suits our luxury
underwear. It shows our German background - at the same time people
around the world associate something with the word although it is German.
The expression “Wundervoll” sounds quite antique but the way we interpret it in
our logo gives it a cool twist. This “conflict” of value and modernity/youth is
something typical for WUNDERVOLL.
FQA: FashionQandA.com loves the understated and classic look of
WUNDERVOLL. What went into establishing the aesthetic of the line?
MATTHIAS: It all began with the perception that while high-end lingerie is not
necessarily suitable as everyday wear and too elaborate for many women,
exclusive underwear is not always able to impress with fashionable, original
designs. We wanted to create a lavishly finished collection that impresses with
clear design and fine details, without being over- elaborate.
Creates His Own
|"We make WUNDERVOLL for women
who are sophisticated, but not too
perfect and unapproachable."