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After getting my master’s degree in marketing in 2003 and working as a product manager for
some years, I decided to create a new label where I combine the reliable quality of my family
business with Berlin fashion design. I felt that there is a need for a lingerie label that fulfils the
requirements of fashion-oriented women with very high quality demands. This vision was
transformed into the WUNDERVOLL collection by my design- and product team, led by designer
Luise Blank.
What physical features of a woman do you feel your line aims to enhance, and how? What
specific items in your Fall collection do you feel your clients or potential clients will gravitate to?
JASCHKE: WUNDERVOLL aims to envelope the body without constricting it, combining a sexy style
with comfortable wearing. Our 'Boogie Briefs', with its higher waistline, reflects this philosophy - it
plays with stylistic elements from the 50s/60s without using constricting corsage materials.
some years, I decided to create a new label where I combine the reliable quality of my family
business with Berlin fashion design. I felt that there is a need for a lingerie label that fulfils the
requirements of fashion-oriented women with very high quality demands. This vision was
transformed into the WUNDERVOLL collection by my design- and product team, led by designer
Luise Blank.
What physical features of a woman do you feel your line aims to enhance, and how? What
specific items in your Fall collection do you feel your clients or potential clients will gravitate to?
JASCHKE: WUNDERVOLL aims to envelope the body without constricting it, combining a sexy style
with comfortable wearing. Our 'Boogie Briefs', with its higher waistline, reflects this philosophy - it
plays with stylistic elements from the 50s/60s without using constricting corsage materials.
At one time lingerie was made only for practicality. Today modern lingerie typically falls into
one of two categories: undergarments designed for functionality and modesty (slips,
camisoles, sports bras, t-shirt bras, etc.), or lingerie that is more romantic consisting of
garments that are typically worn in the bedroom and designed for show. In what category
would you classify WUNDERVOLL, if any, or do you believe the line stands alone?
JASCHKE: The fact that lingerie usually gets classified into comfort or aesthetics is one reason
why I started WUNDERVOLL. I always wanted to make underwear that is both high quality and
comfortable while still remaining very feminine and sexy.
The ‘Boogie Briefs’ from your Fall collection are so delicate and sensual, and were inspired by
style elements of the 1950s and 1960s. What famed woman from that time could you see as
the face of WUNDERVOLL and why?
JASCHKE: Audrey Hepburn would definitely be a good choice. The actress was famous for her
sophisticated style.
one of two categories: undergarments designed for functionality and modesty (slips,
camisoles, sports bras, t-shirt bras, etc.), or lingerie that is more romantic consisting of
garments that are typically worn in the bedroom and designed for show. In what category
would you classify WUNDERVOLL, if any, or do you believe the line stands alone?
JASCHKE: The fact that lingerie usually gets classified into comfort or aesthetics is one reason
why I started WUNDERVOLL. I always wanted to make underwear that is both high quality and
comfortable while still remaining very feminine and sexy.
The ‘Boogie Briefs’ from your Fall collection are so delicate and sensual, and were inspired by
style elements of the 1950s and 1960s. What famed woman from that time could you see as
the face of WUNDERVOLL and why?
JASCHKE: Audrey Hepburn would definitely be a good choice. The actress was famous for her
sophisticated style.
Many women spend countless hours primping and priming to look and feel sexy. What advice
do you have for women in terms of cultivating a personal lingerie style?
JASCHKE: In my opinion a woman is most sexy if she acts unintentional. Authentic and relaxed
women have a genuine sex appeal, thus a personal lingerie style should result from a woman’s
personal liking and not from outside expectations.
When you’re not designing pretty panties and beautiful briefs, where do you go in Berlin to relax
from a hard day at work?
JASCHKE: The best place to relax from a hard day of work is the beautiful roof garden on top of the
house where I have my flat. Apart from that, I love to meet friends for a drink in one of the plenty
bars in my neighbourhood.
What does the future hold for WUNDERVOLL?
JASCHKE: I am looking forward to the launch of WUNDERVOLL in the United States this
September - with Williamson Showroom I found a first class representative for the US. The very
positive feedback from the US took me by surprise and I feel very honoured.
do you have for women in terms of cultivating a personal lingerie style?
JASCHKE: In my opinion a woman is most sexy if she acts unintentional. Authentic and relaxed
women have a genuine sex appeal, thus a personal lingerie style should result from a woman’s
personal liking and not from outside expectations.
When you’re not designing pretty panties and beautiful briefs, where do you go in Berlin to relax
from a hard day at work?
JASCHKE: The best place to relax from a hard day of work is the beautiful roof garden on top of the
house where I have my flat. Apart from that, I love to meet friends for a drink in one of the plenty
bars in my neighbourhood.
What does the future hold for WUNDERVOLL?
JASCHKE: I am looking forward to the launch of WUNDERVOLL in the United States this
September - with Williamson Showroom I found a first class representative for the US. The very
positive feedback from the US took me by surprise and I feel very honoured.
Contact/Sales: WUNDERVOLL
Kollwitzstr. 51, 10405 Berlin, Germany
Tel: +49 30 443281-55
Email: info@wundervoll-underwear.com
Kollwitzstr. 51, 10405 Berlin, Germany
Tel: +49 30 443281-55
Email: info@wundervoll-underwear.com
 |
You launched WUNDERVOLL in January 2008. How long did it take you
to develop the collection and what to do hope to achieve as a brand?
JASCHKE: It took me nearly one and a half years from finding the team of
specialists in fashion design, brand, communication, sales and pattern
making to the launch of WUNDERVOLL. Forming the first idea into a clear
and precise concept took us quite long, but we didn’t want to start with the
collection before we really knew where we want to go. Due to our very
delicate material and the detailed workmanship, the development of the
collection was very time and resource intensive. I want WUNDERVOLL to
become the brand for women who love underwear that is extraordinary
but not decorated.
When someone hears or reads the word WUNDERVOLL, what do you
hope comes to mind?
JASCHKE: The word “Wundervoll” (German for wonderful) suits our luxury
underwear. It shows our German background - at the same time people
around the world associate something with the word although it is
German. The expression “Wundervoll” sounds quite antique but the way
we interpret it in our logo gives it a cool twist. This “conflict” of value and
modernity/youth is something typical for WUNDERVOLL.
FashionQandA.com loves the understated and classic look of
WUNDERVOLL. What went into establishing the aesthetic of the line?
JASCHKE: It all began with the perception that while high-end lingerie is
not necessarily suitable as everyday wear and too elaborate for many
women, exclusive underwear is not always able to impress with
fashionable, original designs. We wanted to create a lavishly finished
collection that impresses with clear design and fine details, without being
over- elaborate.
What feminine qualities does WUNDERVOLL tailor to?
JASCHKE: We make WUNDERVOLL for women who are sophisticated,
but not too perfect and unapproachable. We paid great attention to
selecting a material that reflects the natural self-confidence of the women
we imagine to wear WUNDERVOLL.
As a designer, what attracted you to the craft of lingerie? What is your
design background and experience?
JASCHKE: In 1947 my grandparents launched a laundry factory which
now provides the expertise and valuable background for WUNDERVOLL.
to develop the collection and what to do hope to achieve as a brand?
JASCHKE: It took me nearly one and a half years from finding the team of
specialists in fashion design, brand, communication, sales and pattern
making to the launch of WUNDERVOLL. Forming the first idea into a clear
and precise concept took us quite long, but we didn’t want to start with the
collection before we really knew where we want to go. Due to our very
delicate material and the detailed workmanship, the development of the
collection was very time and resource intensive. I want WUNDERVOLL to
become the brand for women who love underwear that is extraordinary
but not decorated.
When someone hears or reads the word WUNDERVOLL, what do you
hope comes to mind?
JASCHKE: The word “Wundervoll” (German for wonderful) suits our luxury
underwear. It shows our German background - at the same time people
around the world associate something with the word although it is
German. The expression “Wundervoll” sounds quite antique but the way
we interpret it in our logo gives it a cool twist. This “conflict” of value and
modernity/youth is something typical for WUNDERVOLL.
FashionQandA.com loves the understated and classic look of
WUNDERVOLL. What went into establishing the aesthetic of the line?
JASCHKE: It all began with the perception that while high-end lingerie is
not necessarily suitable as everyday wear and too elaborate for many
women, exclusive underwear is not always able to impress with
fashionable, original designs. We wanted to create a lavishly finished
collection that impresses with clear design and fine details, without being
over- elaborate.
What feminine qualities does WUNDERVOLL tailor to?
JASCHKE: We make WUNDERVOLL for women who are sophisticated,
but not too perfect and unapproachable. We paid great attention to
selecting a material that reflects the natural self-confidence of the women
we imagine to wear WUNDERVOLL.
As a designer, what attracted you to the craft of lingerie? What is your
design background and experience?
JASCHKE: In 1947 my grandparents launched a laundry factory which
now provides the expertise and valuable background for WUNDERVOLL.
