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DESIGNER CODY ROSS STATS Hometown: Dallas, Texas Current Location: New York City Education: BSC Economics/Statistics, The London School of Economics Loves: Melissa Brasier High-Profile Clientele: Bjork . . .my mom, hahha Favorite fabric: Silk Jerseys with monochrome finishes Signature style: Jumpsuits/Rompers, mini-skirts and fanny- packs! Design Technique: 'Dynamic Draping' What is Priestess NYC? CODY: Priestess NYC is a ‘directional’ womenswear label based in the West Village, New York City. The broad aesthetic leans toward the edgy and avant-garde. Priestess NYC is 'super-duper cool', especially for urban girls with a fashion-forward point of view. Where do you see Priestess going and what are your expections for the future? CODY: Priestess NYC is about elegant ‘street-mix’ that represents a contemporary take on the spirit of ‘vintage-punk.’ It is high-quality design understated with a cool, kitschy attitude and a ‘discrete, punky grandeur.’ There is lots of momentum at the moment and, despite the economic downtown, the label continues to sell. Who wears Priestess NYC? CODY: An opinionated, knowledgeable and highly individualized girl who is a little irreverent and subtly-outlandish. She obsesses over fit and style and is typically well traveled and familiar with the coolest things in the coolest cities: NYC, Paris, London, Shanghai, etc are her playgrounds. . Describe Priestess NYC in 3 words: CODY: Kitschy, Punky and Futuristic. Hmmmmm, a Grace Kelly meets Judy Jetson spirit. What is your design philosophy? CODY: To feed the demands of individualism - to make clothes that are provocative, versatile and beautiful enough to excite. Where do you find your inspiration? CODY: A very broad range of influences: I look to the streets of NYC, Paris, Shanghai, etc, as well as the prominent Fashion Houses and strive to unite the looks into a single garment or outfit. Lots of references, periods, people, cultures, and inform the design process. There's a symbiotic relationship between the streets of NYC, for instance, and the runways of Paris and Milan. Working with Brittany Kubat and Melissa Brasier also gives me AMPLE inspiration! I find inspiration in the collections of Rei Kawkabo Raf Simmons, Jeremy Scott, Greta Cavazzoni, Junya Watanabe and of course I look to the coolest publications like FASHION Q&A for the coolest ideas/content! |
| Where does your passion for fashion come from? CODY: I have a penchant for sexy-edgy-quirky girls who display ‘attitude’ and wry irreverence, especially toward the status quo. I’m excited by lush materials and I love the development- process: sketching, sourcing fabrics, draping, fitting. What makes your line different from others? CODY: Priestess NYC differentiates itself along lines of its 1) Versatility and 2) Ease of Transition. The looks are simmering with energy and the linings are radical and provocative. And the line is grrrreat for mixing, matching and layering! Why should people buy your clothes? CODY: Priestess NYC is a WEARABLE, cool/bold celebration of the FASHION-UNEXPECTED! The designs capture imagination, create desire and foster confidence and sexiness. There is a focus on finish, detail, relevance and a superb price-to-quality ratio! Priestess is fundamentally sexy and sophisticated and perfect for mixing and layering! Please tell us more about yourself. CODY: For many years I worked as a hedge-fund analyst in Shanghai and NYC. I spent all my free-time looking at fashion mags, dressing/styling cool chicks and finally (fed up with repression) quit my job and launched the label 2 seasons ago. Fashion has also been a central interest of mine and sketching, sewing and draping an active hobby that I can now do full time! I got my technical skills from part-time courses at Central St. Martins and lots of do-it-yourself stuff. What are your favorite fabric, colors, shapes to work with? CODY: I love top quality natural fibers AND synthetics: silk-blends, soft jerseys/cottons are perrrrfect for dynamic-draping! Favorite colors of the moment are: yellow, purple, gray and both subdued tones AND vivid colors. And, of course, all the snakeskin stuff! Oh, and hot pink! Shapes include lots of volume and ‘inverted pyramids.’ Cody's designs are also featured in this month's "Confessions of a Top Model". Interviewed by Colin Megaro, Editor, Reader Relations & Trends |
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| Priestess NYC designer Cody Ross (right) with model wearing a black suspender jumpsuit from his Spring 2009 collection |
