Three gorgeous AHAVA Mud Models took
Fashion Week by storm to celebrate AHAVA’s
“Skin Is In” campaign. The beautiful girls shed
their clothes in the name of mud to promote
AHAVA Dermud body products that contain
Dead Sea mud in a unique patented
formulation, rich in moisture-enabling
minerals and natural agents.

The mud models and AHAVA representatives
were on-hand passing out samples of AHAVA
mud and skincare products to promote  
AHAVA’s beauty, wellness and age-defying
features. AHAVA products leverage the purity and nourishing
powers of minerals, salts, and botanicals from the world’s
most natural beauty source; the Dead Sea.

Founded in 1988, AHAVA Dead Sea Laboratories is driven by a
deep passion to unearth the secrets of the revitalizing effects of
minerals on the skin. The only cosmetics company indigenous
to the Dead Sea region, the line employs a truly singular
scientific approach in its environmentally-conscious research
activities. Over the years, this has culminated in the
development of a series of premier skincare product lines,
renowned internationally for their superior efficacy. AHAVA
harvests and formulates the rich natural resources of this
magical region in strict compliance with recognized
international standards.
(Courtesy 5W Public Relations)