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If you were to use only three words that start with the letter “P” to
describe PUR Premium, what words would you choose and why?
Perfect-fit, and design execution; Powerful – visually stunning; Peerless –
beyond competition.
describe PUR Premium, what words would you choose and why?
Perfect-fit, and design execution; Powerful – visually stunning; Peerless –
beyond competition.
Many women are on the hunt for that perfect fit jean. How did you size
your line? To what body types does your collection cater?
Sizing is standard – however, I addressed 2 separate body types: The all-
American woman with a voluptuous body called the Bardot, which acts as
butt lifter and the more skinny and/or petite woman called Scarlette that
works as a butt maker. The Scarlette was made for me since I have always
been thin and conscious of my “no-slung bum” problem.
your line? To what body types does your collection cater?
Sizing is standard – however, I addressed 2 separate body types: The all-
American woman with a voluptuous body called the Bardot, which acts as
butt lifter and the more skinny and/or petite woman called Scarlette that
works as a butt maker. The Scarlette was made for me since I have always
been thin and conscious of my “no-slung bum” problem.
What are your standout designs from your Fall collection? What top three
denim styles do you see as most likely candidates to fly off the racks this
Fall?
1) Denim Fleece Scarlette Jeans (the yoga jean), comfortable enough to
work out in, but strong enough to “hold” your bum.
2) Countess Jodhpur (skinny riding jean)- made of the XFit Bi Way stretch
denim, for the fit and the details that really help the wearer look 15lbs thinner
& about 2” longer in the leg.
3) Bardot Slim Boot, made from my signature butter soft denim, which is the
finest in the world
denim styles do you see as most likely candidates to fly off the racks this
Fall?
1) Denim Fleece Scarlette Jeans (the yoga jean), comfortable enough to
work out in, but strong enough to “hold” your bum.
2) Countess Jodhpur (skinny riding jean)- made of the XFit Bi Way stretch
denim, for the fit and the details that really help the wearer look 15lbs thinner
& about 2” longer in the leg.
3) Bardot Slim Boot, made from my signature butter soft denim, which is the
finest in the world
Denim is thought to have evolved from the French term “serge de
Nîmes”, a type of fabric from the French city of Nîmes where the material
was transformed into a wearable cloth. Being a denim expert, what
interesting facts have you learned over the years about the popular
material and why do you love to work with it?
The word JEAN that we use referring to our pants, was in the beginning a
type of fabric similar in weave to denim, but not made of 2 same color yarns,
unlike denim which uses 2 different color yarns.
I love denim for several reasons. First, for the performance, this fabric truly
helps define & mold a woman. I consider jeans the “millenniums new
girdle”. Second, for its temperament, it is one of the most challenging
mediums to work with. The steps that a denim garment goes through-at
any stage, the piece can get destroyed if handled poorly (I have lost a few),
however, when its done right, it is beautiful & functional.
Nîmes”, a type of fabric from the French city of Nîmes where the material
was transformed into a wearable cloth. Being a denim expert, what
interesting facts have you learned over the years about the popular
material and why do you love to work with it?
The word JEAN that we use referring to our pants, was in the beginning a
type of fabric similar in weave to denim, but not made of 2 same color yarns,
unlike denim which uses 2 different color yarns.
I love denim for several reasons. First, for the performance, this fabric truly
helps define & mold a woman. I consider jeans the “millenniums new
girdle”. Second, for its temperament, it is one of the most challenging
mediums to work with. The steps that a denim garment goes through-at
any stage, the piece can get destroyed if handled poorly (I have lost a few),
however, when its done right, it is beautiful & functional.
Your line is striving to become the couture denim brand of the industry.
What defines couture denim? How do you associate couture denim with
the PUR Premium brand?
I don’t know whether there can be a definition for "couture denim." I use the
term couture when referring to my line, to denote the design/styling that is
inherent to this line. I have designed and executed pieces in denim that
have not been done in a while.
What defines couture denim? How do you associate couture denim with
the PUR Premium brand?
I don’t know whether there can be a definition for "couture denim." I use the
term couture when referring to my line, to denote the design/styling that is
inherent to this line. I have designed and executed pieces in denim that
have not been done in a while.
What steps are you taking to transform Pur Premium
into a household name?
Press is critical in assisting “branding,” however, to
become a “household name,” I believe the product
must be, not only designed right, but produced right to
preserve the integrity and quality.
into a household name?
Press is critical in assisting “branding,” however, to
become a “household name,” I believe the product
must be, not only designed right, but produced right to
preserve the integrity and quality.
Heather Yoon, Creator of PUR Premium Denim has worked for several
leading jean brands such as Pepe, Bongo, Lucky Brand and Blue Cult.
Leveraging her work experience and extensive knowledge of denim
manufacturing and production, Yoon has delivered not just a new line on the
market, but a luxury collection of well crafted and uniquely tailored pieces.
Already generating a buzz as the new "couture" house of denim, Pur
Premium has endless creative possibilities to take this medium to new
heights. The material used by Yoon is so soft and supple that it literally
contours to the body to give you that PURfect fit. But, don't take our word for it,
go out and indulge yourself in PUR perfection. Yoon chatted with
FashionQandA.com about her new Men's line, designing for every body type
and shoes of course.
leading jean brands such as Pepe, Bongo, Lucky Brand and Blue Cult.
Leveraging her work experience and extensive knowledge of denim
manufacturing and production, Yoon has delivered not just a new line on the
market, but a luxury collection of well crafted and uniquely tailored pieces.
Already generating a buzz as the new "couture" house of denim, Pur
Premium has endless creative possibilities to take this medium to new
heights. The material used by Yoon is so soft and supple that it literally
contours to the body to give you that PURfect fit. But, don't take our word for it,
go out and indulge yourself in PUR perfection. Yoon chatted with
FashionQandA.com about her new Men's line, designing for every body type
and shoes of course.
What career path advice can you offer to
FashionQandA.com’s aspiring designer readers? Did
you follow a specific design track? How has your
background given you the ability to get where you are
today?
Actually, my road to PUR was absolutely in a
“convoluted” way, thus I would never advise anyone to
follow my path… My experiences have helped make me
a better designer for the production end of the business,
and I have become technically more knowledgeable. I
believe that is what helped in designing PUR; for it
would not be possible for me to create the look and the
fit that I have, without my background.
FashionQandA.com’s aspiring designer readers? Did
you follow a specific design track? How has your
background given you the ability to get where you are
today?
Actually, my road to PUR was absolutely in a
“convoluted” way, thus I would never advise anyone to
follow my path… My experiences have helped make me
a better designer for the production end of the business,
and I have become technically more knowledgeable. I
believe that is what helped in designing PUR; for it
would not be possible for me to create the look and the
fit that I have, without my background.
What expansion plans do you foresee in the near future?
Expansion, well I don’t look that far ahead. The only expansion I am
looking forward to is increasing the categories of my line. I have a
men's line ready to come out, and I also am working on a knit and
cashmere line.
Expansion, well I don’t look that far ahead. The only expansion I am
looking forward to is increasing the categories of my line. I have a
men's line ready to come out, and I also am working on a knit and
cashmere line.
Does anyone else in your family have a flare for
fashion like yourself?
NOPE- I was the black sheep of my family…
fashion like yourself?
NOPE- I was the black sheep of my family…
What pair of jeans in your closet can you not live
without? Do you think jeans have a lifecycle or are
they season less like the “little black dress”?
My Scarlette Fleece Slim jeans-hands down. A great
jean should be season less. I think your readers
probably all do what I do, which is go through your
“denim” closet and clean out all the jeans not worn in 6
months or more. But then, there are always the few
pairs that you just can’t throw out.
without? Do you think jeans have a lifecycle or are
they season less like the “little black dress”?
My Scarlette Fleece Slim jeans-hands down. A great
jean should be season less. I think your readers
probably all do what I do, which is go through your
“denim” closet and clean out all the jeans not worn in 6
months or more. But then, there are always the few
pairs that you just can’t throw out.
With jean prices soaring in the last ten years, what brand
do you feel established denim as a luxury item. How did
the trend affect the manufacturing of a once low cost
item? And why do you think consumers should carry the
extra cost?
Well, Jerome Dahan, with the introduction of Seven for all
Mankind, is considered the “establisher” of the premium
denim market. Though I don’t know whether people
remember A. Gold E., which was Adriano Goldschmied’s
first LA venture, and the most expensive at the time, but
didn’t get the recognition nor the following that Seven got.
What most consumers probably don’t understand is that
the price at retail is not arbitrary by any means… Price is
normally determined by cost. The jeans that were lower in
price were made of much more inferior material and with
inferior workmanship. Back then, most denims were
brought in from either Mexico or China. The denim market
had thought the price was everything, so a lot of the quality
& design was sacrificed. With the beginning of Premium
Denim, designers were able to design & execute a product
with not only the finest material, but the finest craftsman.
Consumer have never carried the extra cost. This
consumer is smart & understands that generally in life, you
get what you paid for. She just demanded better for herself,
for bad is bad, no matter how cheap.
do you feel established denim as a luxury item. How did
the trend affect the manufacturing of a once low cost
item? And why do you think consumers should carry the
extra cost?
Well, Jerome Dahan, with the introduction of Seven for all
Mankind, is considered the “establisher” of the premium
denim market. Though I don’t know whether people
remember A. Gold E., which was Adriano Goldschmied’s
first LA venture, and the most expensive at the time, but
didn’t get the recognition nor the following that Seven got.
What most consumers probably don’t understand is that
the price at retail is not arbitrary by any means… Price is
normally determined by cost. The jeans that were lower in
price were made of much more inferior material and with
inferior workmanship. Back then, most denims were
brought in from either Mexico or China. The denim market
had thought the price was everything, so a lot of the quality
& design was sacrificed. With the beginning of Premium
Denim, designers were able to design & execute a product
with not only the finest material, but the finest craftsman.
Consumer have never carried the extra cost. This
consumer is smart & understands that generally in life, you
get what you paid for. She just demanded better for herself,
for bad is bad, no matter how cheap.
What do you feel are the key accessories for a hot pair of PUR Premium
jeans for Spring/Summer?
Sexy shoes like Christian Louboutin’s or YSL.
jeans for Spring/Summer?
Sexy shoes like Christian Louboutin’s or YSL.
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