The stars went wild for cocktails, hors d’oeuvres and fashion at the grand opening of
Fashion Factory, an exciting new luxury boutique located in West Hollywood.
Established by co-owners Marc Mechaly and Jean-Luc Azerad, Fashion Factory is a
uniquely designed two-store boutique offering high-end designer apparel at 40% to
80% below suggested retail price. "The store feels nothing like the typical outlet store.
The boutique is set up like any store on Rodeo Drive, and the polite staff is both
knowledgeable about fashion, and willing to assist their customers," declared event
coordinator Tracie May-Wagner. Former Baywatch alum Traci Bingham could not get
enough of the gorgeous handbags from such designers as Missoni, Dolce and
Gabanna, Chloe, and Valentino. With so many fabulous fashion finds, Fashion Factory
is posed to be the hottest designer heaven in Los Angeles.