Payless is on a mission to democratize fashion and
design in footwear and accessories. The Payless
Designer Collections which will hit all Payless stores
mid-February, debuted on the runway during Fall
Fashion Week. Designers Laura Poretzky for
Abaete, Lela Rose, and designer Stacy Bendet
from Alice + Olivia partnered with the chain's Guest
Designer program.

There is no limit to the designer's creativity, which
is the unique accept of this program because it
allows a mass market to be introduced to a new
wave of designers at affordable prices.

The designers above drew the shoes of their
choice and Payless created the shoes for their
Fashion Week runway shows. Payless then
commercializes the runway looks for their stores.
Fashion Q&A previewed this exciting footwear line
during Fashion Week at the Payless store on 110
W. 34th St (at 6th Ave.) and most styles look almost
identical to the styles from the runway.  

Corporate Payless is revamping their image and
products and is paving the way for a consumers
demand of more high-end products at a reasonable
cost. Check out the 3 Collections on sale at a store
near you.
Elaine Turner
Fashion Q&A will be featuring handbag
design darling Elaine Turner's Spring
2008 collection in the March issue. If
you have any handbag hang ups email
your questions to:
question@fashionqanda.com and will
put Elaine's style aptitude to the test
(www.elaineturner.com).
FEBRUARY  2008